As a busy entrepreneur, you’re probably hesitant to add another marketing platform to your already hectic schedule. There are numerous reasons why Pinterest is an incredible platform and why your business should be on Pinterest as well. Pinterest has become an indispensable marketing tool for both large and small businesses. By establishing a presence on this popular visual platform, you can drive more traffic to your website and increase brand awareness. As a Pinterest Manager, I’ve witnessed firsthand the powerful results that Pinterest can offer entrepreneurs. It’s simply a matter of using the right strategy and knowing how Pinterest works.
In this post, we will go over everything you need to know about using Pinterest for business and how to use it correctly.
The Benefits of Using Pinterest for Your Business
Pinterest has numerous advantages, and it is without a doubt one of the best organic traffic platforms available. Pinterest offers powerful opportunities for your business to engage with customers, showcase your best content, and drive sales. With 225 million active users worldwide, it’s a great medium to communicate with your target audience.
It is important to note, however, that Pinterest is not a social media platform. It is a visual search engine, which does mean that it is a long-term strategy. You won’t see results right away; it normally takes about 3-6 months of consistency, optimization, and strategy to see the desired results and reach. With visual marketing tools such as Pinned images, videos, and idea pins, you can also keep up with the latest trends and capture your consumer’s attention.
It is so worth the initial investment of time because once you get results, you will have results long-term.
With Pinterest, you can:
- Reach a new audience.
- Increase traffic to your website, blog, and sales pages.
- Increase exposure for brand awareness and showcasing products.
- Grow your email list and fill your sales funnel with warm leads.
How to Use Pinterest for Your Busines
As I mentioned, the three most important things for using Pinterest successfully are consistency, optimization, and strategy.
Consistency
Since Pinterest is a search engine, consistency is critical. To see results, you ought to be patient and pin consistently. You have to stay up on your strategy and create fresh content and fresh pin designs on a regular basis. The algorithm loves fresh content and fresh pins!
Search Engine Optimization (SEO)
As a visual search engine, optimization is crucial. You must optimize your Pinterest account, boards, and pin designs so that they can be indexed and found by the right audience. In order to correctly optimize your account profile and pins, you need to do keyword research.
To begin setting up and optimizing your Pinterest profile, choose an appropriate name for your business. For maximum brand recognition, make sure it clearly identifies your business in the simplest form possible. Incorporate keywords, terms, or phrases that will assist customers in learning more about you. Finally, write a profile description that accurately captures everything your customers need to know about your business.
Pinterest Strategy
The right Pinterest strategy is just half the battle. You have to create a plan for how you want your account and pins to rank, what keywords you’re going after, how often are you going to post content, etc.
With Pinterest or any search engine, you have to do the research to understand your ideal customers or audience to know what they would be searching for.
Most people know how to get traffic from Facebook or Twitter, but Pinterest is a platform that’s being used more and more for organic searches. It can be powerful in driving traffic back to your site.
Is Pinterest Suitable For Every Business?
The simple answer is almost every business. Pinterest has a massive audience; it’s not just for recipes or craft projects! The only businesses I wouldn’t recommend spending too much time on Pinterest for are those that are strictly 100% local. However, if you run an online business, you can use Pinterest to successfully grow your business.
Coaches, consultants, course creators, bloggers, wedding planners, wedding photographers, and everyone else fall into this category.
Final Thoughts
If you want to put more of a focus on your Pinterest marketing, feel free to reach out to me or take a look at my Pinterest management packages to see how I work. I thrive on helping entrepreneurs tap into the power of Pinterest.
Coaches, consultants, course creators, bloggers, wedding planners, wedding photographers, and everyone else fall into this category.