Experiencing a sudden decline in your Pinterest traffic can be disheartening, especially after investing considerable time, energy, and effort into growing your presence. Whether you observe a significant and immediate drop or a gradual decline, it’s important to understand the reasons behind this occurrence and explore actionable solutions to resolve the issue.
In this blog post, we will delve into the possible causes of a decline in your Pinterest statistics and provide you with valuable insights on how to bounce back and regain your momentum. Let’s explore the steps you can take to address this challenge effectively!
Pinterest Algorithm Changes: Demystifying the Drop in Your Pinterest Traffic
As a devoted Pinterest user, we understand and recognize the platform’s incredible potential for our business. However, it’s no secret that Pinterest has faced challenges with spam in the past. In response, Pinterest has implemented robust spam filters to ensure a high-quality user experience. Yet, occasionally, legitimate and good accounts can find themselves inadvertently caught in the spam filter, resulting in flagged domains, shadow bans, or temporary account deactivation. When this happens, it can take time for your Pinterest statistics to fully recover.
Whether you’re rebounding from a mistaken suspension, flagged domain, shadow ban, or experiencing another setback, these valuable tips will help you get your Pinterest account and growth back on track.
The First Question to Ask
Is your content seasonal? Seasonal fluctuations can significantly impact your Pinterest impressions, particularly if your content revolves around specific events or occasions. For instance, during the COVID-19 pandemic, many business accounts experienced a decline in their traffic and analytics related to weddings, as these celebrations were often postponed. However, it’s essential to note that such dips are expected unless you switch your strategy and align your content with trending topics, such as elopements, intimate weddings, or small weddings.
If you’re a blogger, you might also notice that your top-performing content is closely tied to holidays or specific times of the year. In such cases, understanding the influence of seasonality becomes even more crucial.
However, if your content isn’t inherently seasonal or time-dependent, let’s explore additional tips and strategies to get your Pinterest account back on track!
Dive Into Your Pinterest & Google Analytics
When facing a sudden drop in Pinterest traffic, it’s essential not to rely solely on Pinterest analytics. To gain a complete understanding of the situation, delve deeper into your Google Analytics and examine the landing pages that received the majority of your Pinterest traffic before the decline. If you notice a pattern where the traffic primarily goes to a specific landing page, it’s possible that one of your pins has gone viral and gradually lost its momentum.
This information highlights the value of focusing on steady growth rather than just aiming to go viral. And while going viral can likely result in an increase in traffic, it can also vanish as quickly as it appeared.
Change Up Your Keywords
Experiencing a decline in your Pinterest impressions is often a good time to conduct additional keyword research for your account, boards, and pin descriptions. By exploring new keywords and optimizing your content accordingly, you can revive your Pinterest presence and recover lost momentum.
Additionally, you’ll also want to take a look at the invaluable Pinterest Trends tool to see how those keywords are currently trending. This will also allow you to stay abreast of the latest keyword trends and leverage them strategically.
Stay Consistent and Have Patience
I talk about it all of the time – Pinterest is a visual search engine. This means that consistency and a long-term strategy are essential for success. If all else fails, keep at it and be consistent. Keep creating new content or repurposing existing content, creating new pin designs, testing, and doing additional keyword research.
There are always seasonal ebbs and flows with Pinterest and any other online platform in general. So it’s critical to realize that most businesses and industries always experience a slight dip in activity during the summer months. However, these fluctuations should not be a cause for significant concern. Always keep in mind that Pinterest’s search engine is dynamic, so there may occasionally be dips or a decrease in impressions or monthly views.
That’s precisely why I create monthly analytics reports for my Pinterest clients. Worrying about your analytics in any smaller window can just drive you insane, especially on Pinterest. Now, if you continue to see a huge or fairly consistent drop for several months in a row, it might be time to re-strategize.
If you’re interested in working with me, send me a message, and let’s talk!