If your business creates a lot of content, Pinterest provides an efficient means for repurposing that content to improve your marketing strategy. Whether you’re creating social media posts or designing graphics, you can repurpose content for Pinterest and seamlessly integrate them into your Pinterest marketing strategy.
Although it is highly recommended, having a blog is not a prerequisite for achieving success on Pinterest. You can repurpose your content and pin it to relevant boards. For example, if you’ve written a blog post highlighting the best social media tools for businesses, you can pin it to one of your boards related to marketing or blogging on Pinterest.
Let’s look at a few ways to make it a little bit simpler for you to repurpose content for Pinterest.
Tips to Repurpose Content for Pinterest
1. Repurpose your social media content
Both of your repurposed graphics need to look great on mobile devices and in the Pinterest app in order to be optimized for Pinterest. It’s imperative that the graphics adhere to Pinterest’s best practices. On Pinterest, vertical images typically perform better. Additionally, if you have any graphics or infographics, you can repurpose them into Pinterest shareable images.
2. Use Canva’s resize feature
As soon as you create a graphic for a social media post, take advantage of Canva Pro’s copy and resize feature to reformat your images or graphics into a Pinterest-sized graphic. This feature helps simplify the resizing process, making it more efficient for you.
3. Consider repurposing text-only content
If you have repurposed a blog post that contains multiple images or graphics, consider repurposing the text-only sections into an informative Pinterest pin or carousel idea pin. This enables you to present the information in a more visually appealing format.
4. Repurpose content into additional Pinterest pin formats
Pinterest offers various pin formats, including static pins, video pins, and idea pins. You can repurpose your graphics by making slight adjustments, such as adding animated elements. In doing so, you can transform your static pin into a video pin format easily.
Repurposing your content for Pinterest is a great way to ensure that it gets wider reach through reposting and sharing. Adding additional formats of pins, such as video or idea pins, will increase the chances of people repinning pins from you. This strategic approach will likely increase the likelihood of your pins being repinned and shared by other users.
Idea pins update as of May 10, 2023
Starting today, Pinterest will integrate all of the features that users and content creators have grown to love into a single, simplified format – Pins. According to Pinterest, previously created idea pins will now be referred to as “pins with pages” and will be distributed as videos. Furthermore, you will no longer be able to add multiple pages to pins. Learn more about this latest update here and here.
5. Use Tailwind Create
Tailwind provides a valuable feature called Tailwind Create, which helps simplify the batch creation of new pin designs. Simply enter your desired fonts, colors, text, and photos, and Tailwind Create will automatically generate multiple pin designs for you. You can then select the designs that fit and aligns with your brand and make any necessary edits to individual designs as needed. Consider using Tailwind Create and taking advantage of its time-saving features to streamline your Pinterest strategy.
Conclusion
Pinterest loves fresh content, and you have to continually and consistently create new pin designs to have success with Pinterest. This is why it is so important that you batch-create new pin designs to save yourself tons of time! If you require further assistance with Pinterest, please reach out and see if we are a fit to work together on your Pinterest strategy.