When it comes to Pinterest marketing and using Pinterest for your business, optimizing your Pinterest profile is one of the key first steps to tackle. Your Pinterest profile needs to be optimized using the right keywords you want to rank for so that Pinterest can start to understand what your account is about and the type of content you share. As a visual search engine, this helps Pinterest determine who to show your content to. Here are some tips to help you optimize your Pinterest profile.
Pinterest Keywords and Keyword Research
Before we start optimizing your Pinterest profile, we must first conduct keyword research to determine what keywords to target to optimize your account. The alphabet search strategy is my favorite and easiest method for identifying Pinterest-specific keywords.
Open up Pinterest and start typing a keyword into the search bar to see what shows up. The keywords that show up on the drop-down list are the top trending keywords on Pinterest.
Next, add a space and the letter ‘a’ after the keyword to see what shows up. As an example, I have typed in “home decor a” in the search bar as shown below. As you can see, the results show both trending keywords as well as the top Pinterest profiles that uses our main keyword.
Make a note of any relevant keywords that appear from the drop-down list, then remove the ‘a’ and replace it with a ‘b.’ Continue until you’ve completed the alphabet, and you should have a great list of keywords and keyword phrases to use by the end.
Expert Tip: When conducting keyword research, consider your audience and the keywords they would use and search for to find you and your content.
Pinterest Profile Optimization
Now that we have done some keyword research and know the keywords we want to optimize your account for, we can start optimizing your Pinterest profile.
The following are the most critical areas to optimize:
1. Your Pinterest Profile Display Name
We have 65 characters to work with here, and we’d want to include one of your top keywords which describes what you do and the type of content that you create.
Here are a few examples:
- Kara | Home Decor Candles and Gifts – okay
- Kara | Home Decor Inspiration & Gifts – better
- Hannah | Mindset Coach for Women – okay
- Hannah | Personal Development & Mindset Tips – better
2. About Your Profile Bio Section
This field, which has a new character limit of 500 (used to be 160 characters), should include the most relevant keywords, as well as provide the reader (and Pinterest!) with information about what you do.
Here are a couple of examples for the above profile examples:
- Modern, boho, and farmhouse home decor ideas & inspiration for small houses, apartments, and office spaces. Create a cozy, aesthetic living space on a budget with our DIY tips. Find unique, natural, or rustic handmade home decor gifts, homemade scented soy candles, and gift ideas for new homeowners or moms for Christmas or any occasion. Spruce up your home and space with simple, fun, and practical decor ideas, all with a touch of elegance.
- Helping women who are struggling with personal development, overcoming mindset obstacles, and wanting to live a happier life. Find practical advice, tips, and strategies on personal growth, setting goals, changing your mindset for success, and how to build healthy habits. Get book recommendations, activities, and ideas to foster growth tailored for women entrepreneurs looking for a positive glow-up in business and life whether it’s the new year or any time of year.
3. Your Board Titles
Your Pinterest board titles should be descriptive and include keywords. Consider what board titles and keywords would fit your content, as well as what other boards your target audience would be interested in.
A mom blogger who concentrates on kid’s crafts, for example, may also have boards on parenting tips, motherhood quotes, and so on. Those boards won’t fit their content, but they do fit with their target audience.
4. Your Board Descriptions
Your board descriptions should not just include keywords but also provide value to your followers. It should be written in sentence form, not just a string of terms, as Pinterest would consider such keyword stuffing.
Also, you want to make sure that the boards you build have content worth following and are also relevant to the topics they cover.
5. Your Pin Title & Pin Description
When you create your pins, make sure that the titles and descriptions you use are informative and keyword-optimized. Use compelling, attention-grabbing pin titles that will encourage users to click on your pin and read your content further on your website. Your pin descriptions should provide additional context, guiding your audience on how your content can benefit them.
6. Your Image Name
Are you aware that Pinterest places importance on image file names? This part of the optimization is often overlooked by many. Before uploading your image to Pinterest or your website, rename it to something descriptive and relevant to the content, and be sure to include the keywords you want it to rank high on.
For example, instead of naming a pin “IMG_12345.jpg,” use something like “Best easy and healthy high protein vegetarian salad bowl recipe ideas for breakfast lunch dinner.jpg” for a salad recipe pin. This helps Pinterest understand the content of your pin and improve its discoverability.
Conclusion
Optimizing your Pinterest profile is an ongoing process. By implementing these strategies and keeping informed of changes in the Pinterest algorithm, you’ll be well on your way to growing your presence on Pinterest and driving more traffic to your website. So, go ahead and start optimizing your Pinterest profile for success!
Remember, consistency and dedication to your Pinterest strategy will deliver the best results. For more tips like this, be sure to subscribe to our newsletter.
If you need help setting up and optimizing your Pinterest profile and account, visit my services page to learn more about my packages and how we can collaborate to set up your account for success!